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Unveiling Delta’s Pearl
Governor Emmanuel Uduaghan
The tourism potentials of Delta State’s Leisure Resorts project were unveiled to the Lagos business community during evening at the Federal Palace Hotels in Lagos, writes Adewole Ajao writes
Coming to Lagos was an inevitable part of the Delta Leisure Resorts’ presentation. After a launch in Asaba in April, it was time for the Lagos business community to get a feel of an upcoming project that would change the tourism landscape of the Niger Delta, and Nigeria as a whole. With two years left for the $250m projects to crystallise in Oleri and Ogwashi-Uku , the optimism within the external ball room of the hotel on June 6 was infectious. Besides, the project managers, Sarner PFM Resorts Limited, the tourism group of the Lagos Chamber of Commerce and Industry led by Mr. Goodie Ibru were also present on an evening that featured the Minister of Culture and Tourism Chief Edem Duke, Delta State Commissioner for Culture and Tourism Richard Mofe- Damijo, and the Delta Resort Chairman Abel Ubeku. Seated next to Chief Frank Okonta and Aduke Gomez, Ibru reaffirmed the chamber’s commitment to the project which was another giant leap in state’s tourism. Apart from changing the landscape of the oil-rich state, he said the upcoming projects would be viable investment options for the future by creating 6,000 jobs and divesting the state’s current dependence on oil revenue, a view previously expressed by the Delta State Governor Emmanuel Uduaghan during the foundation-laying ceremony earlier this year.
“The chamber of commerce is glad to partner with it because we consider tourism important,” Ibru said. “We need to diversify because some nations live on tourism alone. There is no reason we cannot do it because tourism can give as much revenue as oil.”
Project’s Dual Ambitions
Having started the Oleri-based project in 2009, MD of Sarner PFM Resorts Limited Princess Abiodun Awofusi gave some insight into the dual ambitions of the project. With a water theme park resorts and wildlife park resorts being expected by 2014, some progress had already been made. Already the state government had fulfilled its part of the agreement with the filling of the land and construction of an ornamented bridge.
The project handlers were also ready to hit the ground running. Citing a research study on global tourism traffic, Awofusi said that with the population that would generate visits and entry fees already in place, it was very hard to feel pessimistic about the upcoming project. “We have been here since 2009 and our aim is to be the market leader while contributing to the diversification of the economy. The business volume of tourism is at par and sometimes surpasses that of other areas. That is why the UAE built Dubai. We expect 1.8 billion visitors by 2030 and this should generate enough finance. Disney’s original land was on 95 percent swamp, but ours is on 75 percent swamp. Our idea is not just recreational but educational with animals living there.” Recalling how part of the original master plan had been inspired by other successful parks around the world like the Geyser Falls Water Theme Park in the U.S., she noted that the ten-year sustainability plan of the project would ensure the revenue was ploughed back into the project after a decade of operation. “We signed a ten-year sustainability plan to manage it from completion. The profit made at the end of the decade will be ploughed back into the project. It is a long term project and investors are not hoping to take their money after a year. There is a long term sustainability programme built into the project and from statistics shown, tourism can only grow, it cannot go backwards.”
The Resorts’ Structures
The evening also gave a peek into some structures that would form the hub of both projects. With 186 hectares of land housing a leisure park that would overlook the Oleri River, the master plan was for an international standard venue with an offering of innovatively-designed resort zones. Each of the numerous structures boasted its own content and themes. This was largely due to the success of this swing in other projects that had inspired the current designs for both structures.
Apart from an 18 zone edifice replete with ample parking spaces, a retail village, theme parks and Africa cultural village, art trail, waterfalls, casino, sports village, restaurants and a cinema, much of the architecture will draw from Egyptian, American and African influences. There will also be shopping malls boasting a host of foreign and home-made brands. “We are looking at indigenous names to add to the foreign content,” Awofusi added during her presentation of 25 top global parks for last year. “Disneyland had 5.5 billion visitors with 30 percent of them coming from Africa. I am sure if we probe further, 15 percent come from Nigeria. The chances of getting people from all over the world are very high.” Two hotels will also dot the eventual landscape. One will be a five-star establishment packing 250 bedrooms in five storeys, while the other will be a three-star haven of eight floors and 504 bedrooms. According to the project team, all the necessaries synonymous with modern-day hospitality inns will be available to eventual tourists. There will also be private villas and inns for discerning customers who cherish their privacy. These include a range of Floridian, Mediterranean, Oriental and English themed dwellings. In his presentation of the wildlife resort that will be located in Ogwashi-Uku, the northern part of the state, Johan Louw said the concept behind the animal sanctuary with a capacity for 3,500 visitors per day rested on five main pillars. With conservation, research, education, entertainment and recreation topping the agenda, it would have an adventure park, animal village, safari park, Asaba Zoo and botanical gardens lying next to a five-star hotel of 50 rooms and 38 luxury guest chalets. It would also include cycling and hunting trails while all underdeveloped parts would be for ecological purposes.
Ornamental Bridge
A highlight of both projects is an ornamented bridge that will be the first in Nigeria. While dwelling on the aesthetics of the structure, Mofe-Damijo said the state government was very happy with the progress being made on the project. His views were shared by Edem Duke.
The minister added that it was an idea other states had to latch on to. With a sizeable number of travellers leaving the country every month for foreign resorts, there was a need to boost domestic tourism via projects similar to the Delta Resorts. His observation was followed by a promise to ensure the federal government aided the project in whatever way it could.
“Today, Nigeria is grappling with all sorts of economic challenges but tourism is the new frontier. It produces three times more jobs than manufacturing and twice that of the ICT sector. It is the only sector we have not put money into and we find youngsters redefining the creative realism. Already we have finalised plans for a Dubai type visa. So we’ll also be targeting Nigerians in Diaspora because they are looking for a project of this sort.” December 2014 is the tentative opening date for both venues. For now, the team is up to its ears in marketing and branding. In a bid to douse the usual fears acquainted with government projects, the road show will also continue to other states before leaving the country in a bid to woo foreign investors to be part of the projects. With brands like Guess, Primark, Calvin Klein and Lego already showing interest in being tenants, attaining a primary market of 37 million visitors should be easy. “35 percent of the tourism business is from domestic borders. So if we can encourage Nigerians to stay home for holidays, you can only imagine the amount of wealth and foreign exchange it will bring the country,” said Ibru.
Interlink is involved in the development of three of the theme park zones and, in addition to bringing in a host of children's, family and thrill rides from other manufacturers and suppliers, the company will also be providing a brand new Super Flume ride and Panoramic Tower from its own product portfolio.
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"It's clearly a major task but our past experience and our knowledge of the market will enable us to provide Delta Leisure Resorts with an excellent range of high quality rides and attractions which will be key elements in the overall offering of the venue and which will ultimately be vital to its success."
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The contract between Interlink and Delta Leisure Resorts was officially signed at IAAPA Attractions Expo in Orlando, Florida, in November, when Princess Abiodun Oyefusi, managing director of the project, visited the event to conclude contracts with several suppliers.