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Screamscape schrieb:Back on March 1st, 2022 Walt Disney World premiered their new Star Wars: Galactic Starcruiser interactive resort on a faux Cruise Ship through outer space. The experience came with an ultra-heavy price-tag that set the experience up as something you would expect only the most wealthy tier of guests to experience. While I myself have not set foot upon the Starcruiser, I did wonder at the time just how sustainable the concept was at the initial price point, along with some speculation about just what might happen after the initial wave of fans and hype had passed and booking rates started to fall.
10 months later and it sounds like we are starting to see these events start to happen. According to a post by ThemeParkTourist, the first sign of failing bookings may have been in late 2022 when Disney Vacation Club members were offered a 30% discount for using their points on select dates for the the Galactic Starcruiser experience.
More shocking however is what has happened this week. According to the update, a number of departure dates in July, August and September 2023 have actually been canceled due to low-occupancy, with those guests being offered to re-book the experience on different dates at a 50% discount.
It should be very interesting to see how things evolve over 2023 at the Star Wars ultra themed resort concept, as there is certainly a large enough fan-base out there to make the concept viable… but only at the right price point.
Der Vergleich hinkt nur a bisserl (nix gegen die Immersion ;-) in Rookburgh) - zum Galactic Starcruiser Konzept gehörte ja noch diese Mischung aus LARP & Escaperoom; abgesehen davon bewegt sich das Charles Lindbergh mit dem Package dann doch in etwas anderen Preissphären.Wenn man in Brühl, Little Germany, inversion einfach besser verkauft... Big Shoutout an dieser Stelle!!!
Um genauer zu sein: Lt. Josh D’Amaro (Chairman der Disney Parks) werden in Q3 & Q4 jeweils ca. 150 Mio USD abgeschrieben (Quelle 1, oder hier ein Direktmitschnitt von der JP Morgan Analystenkonferenz).Die haben das Hotel wohl nun auch komplett abgeschrieben (300 Millionen $).
Das macht man ja nicht mal eben so einfach.